Jonah Fisher,Climate correspondent
Author(s): Stepan Savka, Andriy Serednytski, Dmytro Popovych
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Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.
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